Imagine you’re shopping in a boutique, looking for your size in a catchy T-shirt — but can’t find it. You may want to ask for the help of a staff member, but there’s no one around. The only thing you can do is leave a note to the store’s representative for later support. However, it seems like taking too much time and effort…
Then you start to wonder: “Do I really want this T-shirt?”
Eventually, you decide to leave without purchasing anything.
This properly happens on your website when you don’t have Live chat. As most customers aren’t willing to…
Believe it or not, until 2020, there’re more than 20 million eCommerce websites out there, competing for attention. Then why should customers opt for you when they have a bunch of alternatives ahead of them? It has become a real challenge for every eCommerce store to engage customers, re-engage them on your website, and re-target them to induce transactions.
At this point, businesses don’t just simply want a marketing channel, all they need is a channel that can bring them value! And Web Push Notifications appear as a game-changer that E-commerce players cannot afford to ignore. …
Automation is getting more and more linked to email marketing success.
Not only does email automation help build better customer relationships, but it also frees up a ton of time and energy. This means you can work strategically and devote your time to what matters most. It’s also the fastest solution to scale one-to-one personalized communication and transform leads into loyal customers.
Now when you’ve understood more about the email automation concept, then it’s time to explore what things you need to consider before setting an automated email campaign lived.
Email automation is the process of sending out emails to…
When a visitor first signs up for your online form or creates an account on your store, you know you have to send a welcome email. But doing this manually every time you get a new subscriber would be pretty time-consuming. Instead, you would set up welcome email automation that would automatically send out to your newest subscribers.
That is an example of automated email, which is preferred as a triggered email or behavior-driven email. So, let’s take a look at what email automation is and why we should use it!
Email automation is a way to set up emails…
Now you know what you’re doing wrong with your design. In this article, we will go through some insights about email design that even non-designers can apply for the next email campaign.
Jakob Nielsen’s research stated that “the average time allocated to a newsletter after opening it was only 51 seconds. ‘Reading’ is not even the right word, since participants fully read only 19% of newsletters. The predominant user behavior was scanning. Often, users didn’t even scan the entire newsletter: 35% of the time, participants only skimmed a small part of the newsletter or glanced at the content.”
Your email marketing isn’t going anywhere. Neither because of the copy nor the timing?
Then, one question for you: How do you get people actually read your messages, and like, ideally convert?
Is that your attractive discount? Or your informative content?
But there’s an even greater response to this question. And it’s all about an eye-catching email, or in the other words, email design. According to Brain Rule by John Media, people can just remember 10% of the information that they hear or see after 3 days, but they can memorize up to 65% of the text if…
“My email marketing isn’t working, is it because I didn’t blast it out ….the right time? Then when is the best time to send?”
Long answer in short: it depends.
We know how desperate the answer is, but the truth about perfect timing is completely relying on your specific audience in each industry.
But wait, don’t rush to leave.
If you’re drowning in the ocean of studies proving which is the best time to blast an email out, you may notice that some are in agreement but some are contradictory. …
Despite the development of many innovative marketing mediums, email marketing is still preferred by many business owners. At current growth rates, more than 316 billion emails are forecast to be sent each day by 2021. However, only approximately 21.3% of marketing emails are opened while the rest are usually ignored or marked as spam.
Let’s think about the reason why you refuse to open a marketing email or read it entirely.
Is it because you find the subject line tedious? Or perhaps the content inside does not bring any value to you?
Providing unqualified email content can lead to failure…
Are you trying to send promotional messages as much as possible to your customers but it does not work? Or you want to start a marketing campaign but do not know what to do first? If yes, this post is for you — who want to have a successful marketing campaign but do not clarify who is your audience.
In this article, we will help you understand the needs of “knowing your audience” in your marketing campaign and how to get it through:
The “90s” above has symbolized the fact that SMS is a massive and untapped opportunity to make it the most attractive tool to obtain potential customers for businesses.
If you are doing the groundwork for your business, I believe that you have already heard about promotional and transactional SMS. In today’s article, we will dive deeper into why and when your businesses should use transactional messages to turn visitors into loyal customers.
A transactional SMS is a text message that a business sends to its customer in response to the customer’s action. To be more specific, this type of SMS…
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